Bobby G. is a small-time Hell's Kitchen coke dealer with a big heart. He spends his days with his low-life but likeable neighborhood friends trying to evade a pair of undercover cops out to nail him. When a rich yuppie approaches him to buy a kilo of cocaine, Bobby decides to make this one last big score and retire from the business in style. However, when the buyer turns skittish and Bobby lays out the drugs before getting the money, what he thought was the deal of a lifetime turns into a slow-brewing nightmare with seemingly no way out.