A nerdy 18-year-old, Domingo is obsessed with losing his virginity but is hopelessly unable to meet girls because of his night-shift job in a department store. His friend Tinin suggests he borrow clothes from the store in order to impress the women. At a stylish bar, he meets Elizabeth and tells her he is Luis Carlos while he continues to borrow threads from the store. It is soon revealed that "Elizabeth" is really Isabel, part of a TV reality show being filmed by hidden camera with the goal that the two will get married on air. Isabel's real ex-boyfriend soon appears and the program's success hangs by a thread.